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Search
SEO Consulting
Technical audits, keyword and intent research, on-page optimization, authority building, and conversion-focused content planning that grows organic traffic and revenue.
SEO · AEO · GEO · Web Publishing
Rank everywhere people and AI search: SEO, AEO & GEO consulting for modern web publishers
Darby Hayes Consulting LLC helps publishers, founders, and growing companies get found in Google, answer engines, and generative AI — with search optimization, answer engine optimization, generative engine optimization, and turnkey web publishing that compounds.
No long-term contracts required · Transparent reporting · Strategies built for the AI search era
SEOTechnical, on-page, and off-page search engine optimization.
AEOAnswer engine optimization for featured snippets and voice search.
GEOGenerative engine optimization to get cited by ChatGPT, Gemini, and Perplexity.
What we do
Consulting & publishing services that drive visibility
One strategic partner for every place your audience searches — from classic search results to AI-generated answers.
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Answer engines
AEO Consulting
Structure content for featured snippets, People Also Ask, and voice assistants so your answers win position zero and get spoken aloud.
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Generative AI
GEO Consulting
Optimize for generative engines like ChatGPT, Gemini, and Perplexity so your brand becomes a cited, recommended source in AI-generated answers.
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Content
Web Publishing
End-to-end publishing strategy, editorial workflows, and performance-first site builds that turn content into a durable, owned audience channel.
About us
A consulting firm built for the AI search era
Darby Hayes Consulting LLC exists for one reason: to help publishers and businesses be found — not just today's search results, but in the answer engines and AI assistants that increasingly shape how people discover brands.
We combine classic search fundamentals with emerging optimization disciplines, so every piece of content you publish works harder across every surface: search, voice, and generative AI.
Transparent
Clear deliverables and plain-English reporting on what's working.
Editorial-first
Publishing systems and content that compound over time.
AI-ready
Optimization built for answer and generative engines.
Results-focused
Strategy tied to traffic, citations, and conversions.
How we work
A clear, accountable process
From first audit to compounding growth, you always know what's next.
- Discover & audit
We map your current visibility, competitors, and the questions your audience is actually asking across search and AI engines.
- Strategy & roadmap
You get a prioritized plan across SEO, AEO, and GEO — with the publishing assets needed to execute it.
- Publish & optimize
We build, publish, and continuously refine content and technical foundations for measurable performance.
- Measure & scale
Transparent reporting shows what's winning, so we double down on what compounds and keep scaling.
Common questions
SEO, AEO & GEO consulting FAQs
What is the difference between SEO, AEO, and GEO?
SEO optimizes for traditional search engines like Google. AEO (answer engine optimization) optimizes content to appear in featured snippets and voice answers. GEO (generative engine optimization) optimizes content to be cited by AI systems like ChatGPT, Gemini, and Perplexity. Darby Hayes Consulting LLC covers all three so your content performs across every discovery surface.
Why is generative engine optimization (GEO) important now?
More people now get answers directly from AI assistants. GEO makes your brand the source those systems trust and cite, protecting — and growing — your visibility as search behavior shifts.
How long does SEO take to show results?
Meaningful organic growth typically begins within three to six months, depending on your market and starting point. Technical and AEO wins often move faster. We set realistic milestones and report progress transparently along the way.
Do you work with small businesses and publishers?
Yes. We work with independent publishers, startups, and growing companies. Our engagements are scoped to your goals, with no long-term contract required.
How do I get started?
Request a free consultation using the form below. We'll review your current visibility and outline the highest-impact opportunities for your search, answer, and generative AI presence.
Get in touch
Let's grow your visibility
Tell us about your goals and we'll show you the fastest path to more traffic, citations, and customers.
- Email [email protected]
- Company Darby Hayes Consulting LLC